1999

Champagne for Dummies

Authors: Mary Ewing-Mulligan and Ed McCarthy

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Authors' quote:

"Beaujolais Nouveau is a celebration of wine itself. Over the years, its arrival has taken on a symbolic significance as representing the whole grape harvest and the fruits of all the labor that went before. When the first bottle of Nouveau arrives, it means the work is over and we, like the vignerons, can kick back, at least for the moment.

The timing of the arrival of Beaujolais so close to Thanksgiving reinforces the wine's significance and brings home the fact that wine is made for enjoying with family and friends. It is important to us that wine remain connected in people's minds with family, friends and food, the simple pleasures of life. Of course wine can be many things—art or status, for example—but fundamentally it is a social beverage for enjoying with friends and food.

Beaujolais Nouveau cuts through all the hype surrounding wine. Naturally, wine drinkers want to choose the wine that goes best with their food, but wine presents so many choices that it defies simple answers. Beaujolais Nouveau is wine drinkers' annual reminder to be a little less anxious about wine and to simply enjoy."